Investors
Backing the infrastructure for strength sports.
Weightlifting, powerlifting, CrossFit and fitness racing are among the fastest-growing participation sports in the world, and none of them have had software built for how they actually run events. We’re fixing that.
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Why now
- Strength sports participation is growing fastest at the grassroots level, but registration, payments and scoring are still run on spreadsheets, Facebook groups and one-off booking tools.
- Athlo takes a transaction-based cut (4% on tickets, 4%+£1.50 on competition entries) rather than charging organisers upfront — aligning our growth with theirs.
- A free, durable athlete profile with real competition history gives us a compounding data asset across all four sports.