Connecting strength communities to the athletes who belong in them.

Organisers run events and competitions end-to-end in weightlifting, powerlifting, Hyrox, CrossFit and fitness Racing.

Strong Girls HQ

London, UK

WLV Lifting Club

Wolverhampton, UK

British Powerlifting Federation

Remote

Trusted by

  • Crazy Strength
  • Central Staffs CrossFit
  • University of Wolverhampton
  • Central Fund
  • Royal Navy
  • Army Sport
  • British Powerlifting

About Athlo Club

Create your community, and grow it.

All the tools to build and retain your community.

Athlo Club progress screen showing a strength profile percentage, earned challenges and badges.

What Athlo Club replaces

Goodbye to the patchwork.

Eventbrite, spreadsheets, WhatsApp groups, a scoring app, and ad spend that never reaches the right athletes — replaced by one platform.

  • Eventbrite — replaced
  • Spreadsheets — replaced
  • WhatsApp — replaced
  • owlcms — replaced
  • Mailchimp — replaced
  • Instagram — replaced
  • Athlo Club
Logos of the scattered tools Athlo Club replaces — Squarespace, Mailchimp, WhatsApp, Excel and more — around the Athlo Club wordmark.

How it works

One platform. Both sides of the sport.

Athlo Club Discover screen showing nearby strength events with sport and community tags — Snatch it, HYROX ready, Strong Girls Lift, Deadlift Club — matched to the athlete.

Find the right competition for you

Matched to your sport, level, weight class and location — not just whoever's nearest.

Athlo Club recommended-challenges screen showing event-attendance progress bars unlocking discounts, zero platform fees and free merch, plus a badges row.

Get rewarded for showing up

Enter events, try new sports and join clubs to unlock discounts and kit.

Athlo Club profile screen showing a BWL-verified weightlifting result card with snatch, clean & jerk, Sinclair score and total.

Build your athlete record

Every result, PR and ranking across every strength sport, in one profile.

Traction

The clubs building Athlo Club with us.

55+

Events run in 8 months

23

Paid events

£10k+

Revenue, near-zero marketing spend

Built by

We didn't just study the problem. We lived it.

Swathi Pai, Founder & CEO of Athlo Club

Swathi Pai

Founder & CEO · Athlete & builder

Swathi Pai running with a crowd of supporters at a community event, and competing in a weightlifting deadlift

Found a dozen run clubs on Strava in a day, but took 2+ months to find a women's powerlifting community. Endurance had a home. Strength didn't.

Tom Hunt, Chief Growth Officer of Athlo Club

Tom Hunt

Chief Growth Officer · Coach & gym owner

Tom Hunt speaking at a gym event, and a competitor lifting a barbell overhead at a strength competition

Runs a gym across three strength sports. Used 5+ tools to put on one event, and spent on ads that never reached the right athletes.

Our mission is to help people find, stay in and progress in strength training and sport.

Build your strength community

Whether you're a brand, a social club just for fun, or a gym — set up your community in minutes.